A strategic redesign that enhanced psychic discovery and streamlined the path to paid readings
Role
Product Designer
UX Researcher
team
Product Manager
Product Designer
Front-End Dev Team
Product
Psychic Cloud Mobile App
time
2023 Jan-Apr
Background
Psychic Cloud is a mobile platform connecting users with professional psychics for paid readings. Upon joining the team, I was briefed by the CEO on their vision to evolve into a social networking platform while maintaining paid readings as the primary revenue stream.
The Problem
The psychic discovery process was limited by a basic list view that didn't effectively showcase psychic profiles
Scattered content across multiple tabs made it difficult for users to evaluate psychics and their services
Separated communication channels (messaging, calls, friends) created unnecessary complexity
Lack of a design system made it challenging to maintain consistency and scale the platform
Old UI: Landing Page, Psychics List, Psychic Profile, Video Playback
Solution
The redesign focused on streamlining the user experience while optimizing for the core business objective of facilitating paid readings. Working with limited resources, we took a strategic approach to implementation:
Collaborated closely with PM and development team to apply changes gradually alongside backend improvements
Conducted internal research and testing with co-workers and psychics
Optimized Content Hierarchy
Before
After
Eliminated the header section and restructured content hierarchy to maximize screen real estate
Enhanced Psychic Discovery
Before
After
Transformed the Psychic tab from a basic list to an engaging grid view
Unified Profile Page
Before
After
Consolidated psychic information, intros, and content into a single, comprehensive profile page with clear call-to-actions
Design System Implementation
Created comprehensive UI components library for visual consistency and developer hand-off
Learnings
Content Discoverability:
The increased click rates on psychic profiles demonstrated that users are more likely to engage when they can easily discover and evaluate psychics.
Design System Impact:
Our design system started small but it indeed reduced development time and eliminated inconsistency issues that previously plagued the app UI. What started as a visual standardization project became a crucial foundation for our team's efficiency and product scalability.
Stakeholder Collaboration:
Despite our limited resources for user testing, the close collaboration with our psychics proved invaluable as they provided insights from both a service provider and user perspective.
What's Next
Building upon our improved discovery system, implement a smart recommendation engine that leverages user preferences and reading history to suggest compatible psychics. This natural extension of our redesigned profile system will further enhance the match-making between users and psychics.